case studies
Case: After 5 years in business, Diamond.com had a database of 200,000 names and was seeking to grow, optimize monetization, and improve the delivery of messaging to their list. They also operated several other websites and were seeking innovative ways to cross-promote and cross-monetize their respective databases.
Solution: Our solution was multi-faceted. First, we created and enhanced all of the “email collection points” on the site to ensure a maximum collection rate. We created and offered a “Free Guide to Buying a Diamond Ring” as an incentive to sign up. Next, we redesigned the cart so that even the abandoned traffic was creating an email sign up. We also set-up a series of on-site viral contests and third party promotions that created buzz and exponentially grew the database.
Other services included implementation of a third party ESP (Email Service Provider), Email Append, ECOA, and email strategy and analysis.
Results: Within 1 year the list had grown to over 1.2 million names and the delivery rate was over 97%. Email sales accounted for over 10% of gross sales and the database became a highly valued asset in their acquisition by Ice.com in 2005.
Case: Citrix Education had aggressive sales goals to increase enrollments in Citrix educational courses. They knew they were sitting on a tremendous internal resource - their internal email lists. However, they were not 100% sure about how to best utilize, grow, and monetize their list.
Solution: Arch Media was hired to provide a half-day workshop to provide best practices and know-how for the staff and executives. This workshop provided insight and value driven recommendations on the following:
- How to best communicate with their current in-house list (CAN-SPAM Compliance, Sending Strategy, Email Service Provider Recommendations, Messaging, etc.)
- Effective List Growth Techniques, List Append Strategy and CRM (data mining) Strategies
- Recommendations for Loyalty Building Asset Integration and Distribution
During this 4-hour interactive forum the team learned how to integrate the above techniques into their current architecture.
Results: After 90 days, Citrix Education realized a instant growth in their inhousemailing list by using effective list growth techniques and append services, as well as, cross-referencing their data with their own global internal resources. They also realized improved delivery, and open and click through rates in their email program by integrating the ideas taught in the forum.
Case: Boca Java made an asset purchase of a competitor in June 2008. This acquisition created the need for a comprehensive integration plan to ensure customer satisfaction and operational flow. This included an interactive marketing, operational, financial and technology transition plan to ensure a smooth change over.
Solution: Arch Media was hired to act as the liaison between the two companies and to perform Strategic and Tactical Acquisition planning. Interfacing with every department on both sides, Arch Media “peeled back the onions” of both companies and provided a watertight plan to transition the new company into Boca Java. We provided a comprehensive strategy, marketing collateral and planning, project management services and integration oversight to optimize a smooth transition.
Results: The integration was a success. The “Warm Hug” marketing plan resulted in an overall customer satisfaction of over 95%. The internal systems integration was smooth and all operational components were successfully integrated. As of July 2008, Boca Java is fully in control of the interactive properties of the company acquired.
Case: Palm Beach Jewelry was seeking to grow their in house email list and improve their email capture rate on their website. For e-commerce sites like PBJ every visitor is valuable and has a cost associated with their visit. As with most businesses, PBJ is aware that if they could optimize their email capture rate they can re-monetize this customer at a later date through effective email marketing.
Solution: Arch Media implemented and operated the eContest Builder™ Viral contest in November 2007 for PBJ. The contest was live in less than 2 weeks and provided the visitor with the ability to win a $2,500 shopping spree on PalmBeachJewelry.com. The entrants were then given a chance to double their chances to win by entering in the names of 5 of their friends. This contest enabled PBJ to take advantage of a Web 2.0 Viral contest that spread their brand and created new customers.
Results: The contest worked fantastically. Providing 180% ROI and list growth of over 10% in less than 8 months. In addition, 10.4% of the entrants entered 5 friends names resulting in additional reach and branding for PBJ during their peak seasons and holidays. Also, the quick turnaround allowed PBJ to have a contest up and running without the need for internal resources.
