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Arch Media has found great success with this three tiered approach:
We take a holistic approach to improving your interactive performance. First we look at the balance of the tools you are using to ATTRACT traffic to your website.
- Are you buying too much traffic? Are there better ways to attract FREE traffic? Are you leveraging all of the available Web 3.0 and Viral techniques available to generate pre-qualified, highly convertible traffic to your site?
- Are your campaigns optimized to guarantee a true improvement in performance?
- Are methods you used in the past simply getting repeated?
- Is your in-house staff stuck in the normal “SOP –Standard Operating Procedure” type marketing – so busy, they are unable to implement the latest techniques and media service to accelerate growth?
Second, we look at your web property's INTERACTIVE flow to identify bottlenecks that are impeding optimized interaction and conversion.
- How can your websites overall design and usability be improved to guide your consumer to conversion? What is conversion to you? Are you providing a Unique Value Proposition in exchange for your consumers' loyalty and conversion?
- How does your website’s navigation and on-site search effect your consumers interaction? How can your pages be improved to enable consumers to be driven to conversion?
- How can you improve your “first impression” to your consumer? Is your messaging clear? Is it up to today’s standards? Do you have the latest viral tools enabled to allow your consumers to create user generated content on your site?
Third, we look at your TRANSACTION tools for opportunities to improve your conversion with your consumers?
- How effective is your shopping cart or lead form? Are the proper elements in place to optimize conversion and guarantee an asset is created from EVERY customer that enters your cart? Can this design be fixed in-house or is an outsourced tool the solution?
- How is your website driving traffic to your call center or chat? Is the correct tracking in place? Are the scripts specific to the source of the traffic? Is this offline interaction properly weighted in your interactive strategy?
- Are you effectively turning ALL OF YOUR TRAFFIC INTO AN ASSET? How are you building a CAN-SPAM compliant email list and MMA compliant mobile marketing list? Do you offer a Loyalty Building Asset (LBA) to your consumers to create loyalty and drive conversion?
We often see one of these three core elements to interactive success out of alignment. Arch Media is here to provide “rubber meets the road” products and services to ensure your success.
Learn More About How Our Solutions-Based Products & Services Can Grow Your Business
If you are in need of improvement on any of the above issues, Arch Media has the expertise and resources to assist your marketing and PR team to take your site to the next level.
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